Category: Business
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David Zweig, University of Toronto Scarborough – Knowledge Hiding
The hiding of information and knowledge can prove disastrous. David Zweig, an associate professor of organizational behavior at The University of Toronto Scarborough, is studying the effects of knowledge hiding. David Zweig is an Associate Professor of Organizational Behavior and the Chair of the Department of Management at the University of Toronto Scarborough. In addition,…
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Amit Bhattacharjee, Dartmouth College – Marketing Backfire
The goal of effective marketing is to target potential consumers. Dr. Amit Bhattacharjee, a professor of marketing at Dartmouth’s Tuck School of Business, discusses the unintended consequences of a marketing plan that is too effective. Dr. Amit Bhattacharjee is a Visiting Assistant Professor in the Marketing group at the Tuck School of Business at Dartmouth…
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Lauri Byerley – American Public University – Energy Drink Demographics
Energy drinks are typically marketed to young adults. But, is this the primary group that is consuming them? Dr. Lauri Byerly is an associate professor of Sports and Health Sciences at American Public University. Her position at this all-online university has presented her with an opportunity to study the behavior of non-traditional college students. Lauri…
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Brian Hesse, Northwest Missouri State – Chibuku and Growing Rates of African Beer Consumption
The consumption of alcohol on the continent of Africa ranks amongst the lowest globally, but as Africa’sĀ continental economy grows, it appears that this trend is rapidly changing. Dr. Brian Hesse, a political scientist at Northwest Missouri State University, chronicles the economic shift that has prompted the growth in beer consumption. Dr. Brian Hesse is…
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Peter Jaskiewicz, Concordia University – Family Businesses
Tightly held companies and corporations are often controlled by a small group of family members. As such, when it is time for a change in leadership (due to a retirement, for example), many times the role is filled via an internal promotion. Peter Jaskiewicz, an associate professor at Concordia University’s John Molson School of Business,…