On Babson College Week: Do you think of a product’s end of life when buying it?
On American University Week: Need money for a project? Ask the crowd. Krista Tuomi, assistant professor
Advertisements are more pervasive than ever. Mark Bartholomew, professor of law at the University at Buffalo
Does publicity add to or subtract from paid promotional materials? Andrew Ching, associate professor of marketing
Ads that use storytelling can be the most persuasive in getting you to pony up your
Knowing how to use the latest social media platform can be a boon for your brand.
Having a toxic worker on your staff can cause big problems. Dylan Minor, Visiting Assistant Professor
Like him or not, Donald Trump is appealing to many Republican voters. Jon Morris, professor in
Are you currently in a downward-facing-dog position? If so, you’re one of the many folks who
We’re still making discoveries about Shakespeare! Douglas Bruster, a professor of American and English literature