Marketing Archive
Rebecca Krause-Galoni, University of Iowa – Can Bad Be Good? The Attraction of a Darker Self
How do we view our shadow self without worrying about what it shows us? Rebecca Krause-Galoni,
14/2/2024
0
Niusha Jones, Boise State University – The Secret Recipe for Super Bowl Ads
The Super Bowl is the one time everyone watches the commercials. Niusha Jones, assistant professor of
9/2/2024
0
Chun Zhang, University of Dayton – How a Company Can Reduce Brand Hate
Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor
18/5/2023
0
Susan Broniarczyk, University of Texas at Austin – Social Sharing Can Lead To a False Sense of Knowledge
Just because someone shares something online, it doesn’t mean they’re educated on it. Susan Broniarczyk, associate
4/1/2023
0
Jacqueline Rifkin, Cornell University –They’re Everywhere! Symbolically Threatening Groups Seem More Pervasive Than Non-Threatening Groups
Do people exaggerate the presence of certain groups that are seen as threatening? Jacqueline Rifkin, assistant
26/8/2022
1
Shan Yu, Rensselaer Polytechnic Institute – Are Money-Back Guarantee Programs by IVF Clinics Marketing Gimmicks?
On Rensselaer Polytechnic Institute Week: How do you know if you’re falling for a marketing gimmick?
21/7/2022
0
Lauren Beitelspacher, Babson College – Changing the Value Proposition through Stories
On Babson College Week: Do you think of a product’s end of life when buying it?
29/8/2018
0
Krista Tuomi, American University – Crowdfunding
On American University Week: Need money for a project? Ask the crowd. Krista Tuomi, assistant professor
31/7/2018
0
Mark Bartholomew, University at Buffalo – Free Speech and Advertising
Advertisements are more pervasive than ever. Mark Bartholomew, professor of law at the University at Buffalo
11/7/2017
0
Andrew Ching, University of Toronto – Publicity and Paid Advertisements
Does publicity add to or subtract from paid promotional materials? Andrew Ching, associate professor of marketing
27/7/2016
0