Category: Marketing
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Jaclyn Tanenbaum, Florida International University – This Academic Minute Isn’t For Everyone
On Florida International University Week: Ads want you to believe their product is for you, but what if they told you the opposite? Jaclyn Tanenbaum, faculty director at the Master of Science in Marketing program and associate teaching professor, examines what happens. Jaclyn Tanenbaum earned her Bachelor of Science in Business and a Master of…
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Andrew Edelblum, University of Dayton – Does Sex Sell? Not Always
Does sex sell? Not always. Andrew Edelblum, assistant professor of marketing at the University of Dayton, explores when beauty backfires. Andrew Edelblum is a University of Dayton assistant professor of management and marketing whose work explores identity, ethics, branding and consumer culture. A member of the American Marketing Association and the Association for Consumer Research,…
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Rebecca Ratner, University of Maryland – Want a Review You Can Trust? Ask Someone Who Did It Alone
Does going somewhere solo lead to better reviews afterwards? Rebecca Ratner, Dean’s professor of marketing at the University of Maryland, determines whether this is the case. Rebecca Ratner received a Ph.D. in social psychology from Princeton University and has been a visiting scholar in the marketing departments of the Harvard Business School, Chicago Booth Graduate…
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Ziwei Cong, Georgetown University – The Impact of Freemium Models on Content Creators and Platforms
On Georgetown University’s McDonough School of Business Week: Creators want to get paid for their work, but should they also release content for free as well? Ziwei Cong, assistant professor of marketing, says yes. Ziwei Cong is an Assistant Professor of Marketing at McDonough School of Business, Georgetown University. Her research employs econometrics and machine…
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Soogand Alavi, University of Iowa – What NFTs and “Antiques Roadshow” Have in Common
On Tippie College of Business at the University of Iowa Week: What do Antiques Roadshow and NFTs have in common? Soogand Alavi, assistant professor of marketing, says more than you might think. Soogand Alavi is an assistant professor of marketing in the University of Iowa’s Tippie College of Business. She studies emerging technologies such as…
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Bryce Pyrah, University of Iowa – Slang Doesn’t Always Slap With Consumers
On this Student Spotlight during Tippie College of Business at the University of Iowa Week: Should companies use slang on social media? Probably not. Bryce Pyrah, PhD student in marketing, explains why. Bryce Pyrah is a PhD student in marketing at the University of Iowa’s Tippie College of Business, University of Iowa. His research focuses…
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Amit Kumar, University of Texas at Austin – Conceal Less, Reveal More
What secrets are you keeping? Amit Kumar, assistant professor of marketing and psychology at the University of Texas at Austin, says maybe it’s better to conceal less and reveal more. Amit Kumar is currently an Asst. Professor of Marketing and Psychology at the University of Texas at Austin. Prior to joining the McCombs faculty, he…
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Rebecca Krause-Galoni, University of Iowa – Can Bad Be Good? The Attraction of a Darker Self
How do we view our shadow self without worrying about what it shows us? Rebecca Krause-Galoni, assistant professor of marketing at the University of Iowa, says fiction can play a helpful role. Rebecca Krause-Galoni is an Assistant Professor of Marketing at the Tippie College of Business at the University of Iowa. Her research focuses mainly…
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Niusha Jones, Boise State University – The Secret Recipe for Super Bowl Ads
The Super Bowl is the one time everyone watches the commercials. Niusha Jones, assistant professor of marketing at Boise State University, discusses the qualities behind the ones that become our favorites. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses…
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Chun Zhang, University of Dayton – How a Company Can Reduce Brand Hate
Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor of marketing at the University of Dayton, explores why and what companies can do about it. Chun Zhang is an assistant professor of marketing at the University of Dayton. She holds a Ph.D. from Concordia University. Her research interests…