Category: Technology
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Robert Edgell, SUNY Polytechnic Institute – Seeing 3D
Go with the flow. Robert Edgell, professor of technology management at SUNY Polytechnic Institute, explains that getting users in a flow-state may be the best way to get them to hand over their dollars for a wearable 3D gaming device. Dr. Robert Edgell is an Assistant Professor of Technology Management at SUNY Polytechnic Institute and…
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Don MacKenzie, University of Washington – Driverless Cars
Self-driving cars could have some positive and negative environmental factors. Don MacKenzie, assistant professor of transportation engineering at the University of Washington, explores how making transportation easier could lead to even more people getting on the road. Don MacKenzie joined the department as an Assistant Professor in 2013. His research focuses on the interactions of…
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Sylvia Chan-Olmsted, University of Florida – Smartphone Dependency
Everyone has a smartphone these days, but the media is still looking for the best way to reach them. Sylvia Chan-Olmsted, professor in the department of telecommunication at the University of Florida, determines that bite-size amounts of information may be the best way to hook readers. Sylvia Chan-Olmsted teaches brand management, consumer and audience analytics,…
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Lester Loschky, Kansas State University – Moviegoers and Eye Movements
Next time you watch a movie, try to control your eyes. Lester Loschky, associate professor in the department of psychological sciences at Kansas State University, examines how Hollywood directors have become masters at telling our eyes where to look when watching a film. Lester C. Loschky is an Associate Professor of Psychological Sciences at Kansas…
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Brian Primack, University of Pittsburgh – Social Media and Depression
Does being addicted to social media make you more depressed? Brian Primack, Assistant Vice Chancellor for Health and Society in the University of Pittsburgh Schools of the Health Sciences. Director of the University of Pittsburgh’s Center for Research on Media, Technology, and Health. Professor of Medicine at the University of Pittsburgh School of Medicine, delves into…
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Robin Queen, University of Michigan – Typos & Personality
Why are some people the grammar police and others not? Robin Queen, Professor of Linguistics at the University of Michigan, delves into whether personality type may determine if you care about whether someone typed the right there or their. Robin Queen is Arthur F. Thurnau Professor and Professor of Linguistics, English Language and Literatures and…
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Chris Hernandez, Cornell University – Bones Reveal New Engineering Secret
Examining how bones bounce back after breaking may help us build machines. Chris Hernandez, associate professor of mechanical and aerospace engineering at Cornell University, delves into how bones heal themselves and return to their original function, which could give machines in faraway places a chance to last longer without replacement parts. Dr. Hernandez is an…
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Andrew Ellington, University of Texas at Austin – Fighting Cancer with Nanomachines
To beat cancer, we may want to start thinking small. Andrew Ellington, professor in the department of molecular biosciences at the University of Texas at Austin, explains how microscopic machines may be the key to defeating this disease. Andy Ellington uses evolutionary techniques — in particular, a method known as “directed evolution” — to engineer…
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Lu Zheng, University of Florida – Narrative Advertising
Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. Lu Zheng, Assistant Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, examines one’s psychological transportation in advergaming. Dr. Lu Zheng is an Assistant Professor of Advertising at the University of…
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Robert Rosenberger, Georgia Tech University – Phantom Vibration Syndrome
How many phantom texts have you gotten today? Robert Rosenberger, assistant professor of philosophy at Georgia Tech University, examines why we think our phone is vibrating in our pocket, even though it’s just in our head. Robert Rosenberger is an assistant professor in the School of Public Policy at the Georgia Institute of Technology. Working…