Marketing Archive
Michele Coscia, Harvard University – The Importance of Memetics
Before there was KnowYourMeme.com – the definitive encyclopedia of internet tropes, the concept of memes needed
14/10/2014
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Robin Soster, University of Arkansas – The Bottom Dollar Effect
Is the satisfaction of one’s purchase dependent upon the money left after the transaction is complete?
2/10/2014
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Amit Bhattacharjee, Dartmouth College – Marketing Backfire
The goal of effective marketing is to target potential consumers. Dr. Amit Bhattacharjee, a professor of
23/9/2014
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Casey Klofstad, University of Miami – Vocal Fry in the Workplace
Something as trivial as the sound of one’s voice might prove detrimental in the workplace, especially
1/9/2014
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Sam Maglio, University of Toronto Scarborough – The Effect of Names
Names, specifically how names sound, have great influence over their perception. Sam Maglio, assistant professor of
28/7/2014
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David Henard, NC State University – What Makes a Hit Song?
What do: loss, desire, aspiration, breakup, pain, inspiration, nostalgia, rebellion, jaded, desperation, escapism and confusion have
4/7/2014
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Matt Lapierre, UNC Wilmington – Marketing to Kids
There’s a wide array of kid’s products and videos claiming to be educational. Matt Lapierre, assistant
12/6/2014
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Peter McGraw, University of Colorado – A Science of Humor
Can we accurate codify why things make us laugh? Dr. Peter McGraw of the University of
30/5/2014
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