Marketing Archive
Lu Zheng, University of Florida – Narrative Advertising
Ads that use storytelling can be the most persuasive in getting you to pony up your
20/4/2016
2
Hemant Sashittal, St. John Fisher College – Reaching College Students Through Snapchat
Knowing how to use the latest social media platform can be a boon for your brand.
1/4/2016
0
Dylan Minor, Harvard Business School – Toxic Workers
Having a toxic worker on your staff can cause big problems. Dylan Minor, Visiting Assistant Professor
15/2/2016
0
Jon Morris, University of Florida – Donald Trump’s Appeal
Like him or not, Donald Trump is appealing to many Republican voters. Jon Morris, professor in
22/12/2015
0
Gokcen Coskuner-Balli, Chapman University – Yoga Culture
Are you currently in a downward-facing-dog position? If so, you’re one of the many folks who
7/8/2015
0
Douglas Bruster, UT Austin – Shakespeare’s Brand
We’re still making discoveries about Shakespeare! Douglas Bruster, a professor of American and English literature
24/7/2015
0
Gad Saad, Concordia University – Biological Roots of Consumer Behavior
We’re all consumers in one way or another. Gad Saad, professor of marketing at Concordia University,
26/3/2015
0
Martin Krieger, USC – Uncertainty Principles
Knowing what you don’t know is vital if you want to change that. Martin Krieger, a
25/3/2015
0
Radu Sporea, University of Surrey – Technological Nomenclature
Every commercial for new electronics is packed with flashy tech terminology meant to entice you into
10/12/2014
0
Spike Lee, University of Toronto – Framing Love
Flowery depictions of transcendent love have inspired some of the finest art we have. But, is
4/12/2014
0