Category: Marketing
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Andrew Ching, University of Toronto – Publicity and Paid Advertisements
Does publicity add to or subtract from paid promotional materials? Andrew Ching, associate professor of marketing at the University of Toronto’s Rotman School of Management, examines whether something needs to be said twice if someone else has already said it for you. Andrew Ching is Associate Professor of Marketing at Rotman. He is a winner…
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Lu Zheng, University of Florida – Narrative Advertising
Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. Lu Zheng, Assistant Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, examines one’s psychological transportation in advergaming. Dr. Lu Zheng is an Assistant Professor of Advertising at the University of…
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Hemant Sashittal, St. John Fisher College – Reaching College Students Through Snapchat
Knowing how to use the latest social media platform can be a boon for your brand. Hemant Sashittal, professor of marketing at St. John Fisher College, details how certain brands are using Snapchat to get in touch with a younger audience. Hemant Sashittal currently serves as professor of marketing at the School of Business at…
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Dylan Minor, Harvard Business School – Toxic Workers
Having a toxic worker on your staff can cause big problems. Dylan Minor, Visiting Assistant Professor of Business Administration at the Harvard Business School, explores the cost of having even one person bringing down the office. Dylan Minor is a visiting Assistant Professor of Business Administration at Harvard Business School, where he teaches a first…
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Jon Morris, University of Florida – Donald Trump’s Appeal
Like him or not, Donald Trump is appealing to many Republican voters. Jon Morris, professor in the department of advertising at the University of Florida, explains how he uses empowerment to further his cause among voters. Morris joined the college faculty in 1984. He began his advertising career in 1968, and has worked for several…
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Gokcen Coskuner-Balli, Chapman University – Yoga Culture
Are you currently in a downward-facing-dog position? If so, you’re one of the many folks who enjoy Yoga! Today on The Academic Minute, Dr. Gokcen Coskuner-Balli, a professor at the Economic Science Institute at Chapman University, explores the growth of Yoga culture. Dr. Coskuner-Balli is an assistant professor at The George L. Argyros School of…
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Douglas Bruster, UT Austin – Shakespeare’s Brand
We’re still making discoveries about Shakespeare! Douglas Bruster, a professor of American and English literature at The University of Texas at Austin, presents his research into Shakespeare’s brand. Douglas Bruster’s research centers on Shakespeare, drama, and literary history. His discoveries have been featured in such venues as The New York Times and National Public…
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Gad Saad, Concordia University – Biological Roots of Consumer Behavior
We’re all consumers in one way or another. Gad Saad, professor of marketing at Concordia University, taps in to the biological origins of our consumerist nature. Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, Associate Editor of the journals Evolutionary Psychology and Customer…
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Martin Krieger, USC – Uncertainty Principles
Knowing what you don’t know is vital if you want to change that. Martin Krieger, a professor of planning at The University of Southern California, profiles uncertainty. Martin H. Krieger is professor of planning at the Sol Price School of Public Policy at the University of Southern California. He is trained as a physicist, and…
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Radu Sporea, University of Surrey – Technological Nomenclature
Every commercial for new electronics is packed with flashy tech terminology meant to entice you into thinking you need this new device. Radu Sporea, professor of engineering at The University of Surrey and The Academic Minute‘s resident technology expert, analyzes the way we talk about technology and electronics. Dr. Radu Sporea is Royal Academy of Engineering Academic…