Tag: marketing
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Douglas Bruster, UT Austin – Shakespeare’s Brand
We’re still making discoveries about Shakespeare! Douglas Bruster, a professor of American and English literature at The University of Texas at Austin, presents his research into Shakespeare’s brand. Douglas Brusterâs research centers on Shakespeare, drama, and literary history. His discoveries have been featured in such venues as The New York Times and National Public…
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Gad Saad, Concordia University – Biological Roots of Consumer Behavior
We’re all consumers in one way or another. Gad Saad, professor of marketing at Concordia University, taps in to the biological origins of our consumerist nature. Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, Associate Editor of the journals Evolutionary Psychology and Customer…
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Radu Sporea, University of Surrey – Technological Nomenclature
Every commercial for new electronics is packed with flashy tech terminology meant to entice you into thinking you need this new device. Radu Sporea, professor of engineering at The University of Surrey and The Academic Minute‘s resident technology expert, analyzes the way we talk about technology and electronics. Dr. Radu Sporea is Royal Academy of Engineering Academic…
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Spike Lee, University of Toronto – Framing Love
Flowery depictions of transcendent love have inspired some of the finest art we have. But, is our conceptual idealization of love & romance perhaps hurting us? In today’s Academic Minute, Spike Lee, a marketing professor at The University of Toronto, frames the shared experience of love in a completely different way. Spike W. S. Lee…
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Robin Soster, University of Arkansas – The Bottom Dollar Effect
Is the satisfaction of one’s purchase dependent upon the money left after the transaction is complete? Dr. Robin Soster, professor in The Walton College‘s Department of Marketing at The University of Arkansas, discusses the bottom dollar effect. Dr. Robin Soster has three degrees from The University of South Carolina (BS, Management Science & Economics, 1997;…
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Amit Bhattacharjee, Dartmouth College – Marketing Backfire
The goal of effective marketing is to target potential consumers. Dr. Amit Bhattacharjee, a professor of marketing at Dartmouth’s Tuck School of Business, discusses the unintended consequences of a marketing plan that is too effective. Dr. Amit Bhattacharjee is a Visiting Assistant Professor in the Marketing group at the Tuck School of Business at Dartmouth…