Tag: Advertising
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Niusha Jones, Boise State University – The Secret Recipe for Super Bowl Ads
The Super Bowl is the one time everyone watches the commercials. Niusha Jones, assistant professor of marketing at Boise State University, discusses the qualities behind the ones that become our favorites. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses…
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Mark Bartholomew featured on The Best of Our Knowledge
As always, host Bob Barrett selects an Academic Minute to air during The Best of Our Knowledge. Each week this program examines some of the issues unique to college campuses, looks at the latest research, and invites commentary from experts and administrators from all levels of education. For this week‘s edition (#1400), Bob has selected…
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Mark Bartholomew, University at Buffalo – Free Speech and Advertising
Advertisements are more pervasive than ever. Mark Bartholomew, professor of law at the University at Buffalo School of Law, discusses advertisements and the First Amendment. Mark Bartholomew, professor of law at the University at Buffalo School of Law, writes and teaches in the areas of intellectual property and law and technology, with an emphasis on…
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Joshua Rothman, University of Alabama – A New Portrait of Slavery Emerges
More information on enslaved people has come from an unlikely place. Joshua Rothman, professor in the department of history at the University of Alabama, discusses how ads placed for the return of runaway slaves gives us a more complete picture of our history. Joshua D. Rothman is Professor of History and Director of the Frances…
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Andrew Ching, University of Toronto – Publicity and Paid Advertisements
Does publicity add to or subtract from paid promotional materials? Andrew Ching, associate professor of marketing at the University of Toronto’s Rotman School of Management, examines whether something needs to be said twice if someone else has already said it for you. Andrew Ching is Associate Professor of Marketing at Rotman. He is a winner…
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Hemant Sashittal, St. John Fisher College – Reaching College Students Through Snapchat
Knowing how to use the latest social media platform can be a boon for your brand. Hemant Sashittal, professor of marketing at St. John Fisher College, details how certain brands are using Snapchat to get in touch with a younger audience. Hemant Sashittal currently serves as professor of marketing at the School of Business at…
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Jon Morris, University of Florida – Donald Trump’s Appeal
Like him or not, Donald Trump is appealing to many Republican voters. Jon Morris, professor in the department of advertising at the University of Florida, explains how he uses empowerment to further his cause among voters. Morris joined the college faculty in 1984. He began his advertising career in 1968, and has worked for several…
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Gary Wilcox, UT Austin – Alcohol Advertising
The way alcohol ads are regulated is quite interesting. Gary Wilcox, UT Austin professor of advertising and public relations, provides a closer look at this specific type of marketing. Dr. Gary B. Wilcox, John A. Beck Centennial Professor in Communication, holds a Ph.D. from Michigan State University and two degrees from UT Austin. His current…