Category: Marketing
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Spike Lee, University of Toronto – Framing Love
Flowery depictions of transcendent love have inspired some of the finest art we have. But, is our conceptual idealization of love & romance perhaps hurting us? In today’s Academic Minute, Spike Lee, a marketing professor at The University of Toronto, frames the shared experience of love in a completely different way. Spike W. S. Lee…
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Michele Coscia, Harvard University – The Importance of Memetics
Before there was KnowYourMeme.com – the definitive encyclopedia of internet tropes, the concept of memes needed to be defined. Michele Coscia, a post-doc at Harvard University, discusses the importance of understanding memetics. Dr. Michele Coscia is a post-doctoral fellow at the Center for International Development, Harvard University in Cambridge. He mainly works on mining complex…
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Robin Soster, University of Arkansas – The Bottom Dollar Effect
Is the satisfaction of one’s purchase dependent upon the money left after the transaction is complete? Dr. Robin Soster, professor in The Walton College‘s Department of Marketing at The University of Arkansas, discusses the bottom dollar effect. Dr. Robin Soster has three degrees from The University of South Carolina (BS, Management Science & Economics, 1997;…
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Amit Bhattacharjee, Dartmouth College – Marketing Backfire
The goal of effective marketing is to target potential consumers. Dr. Amit Bhattacharjee, a professor of marketing at Dartmouth’s Tuck School of Business, discusses the unintended consequences of a marketing plan that is too effective. Dr. Amit Bhattacharjee is a Visiting Assistant Professor in the Marketing group at the Tuck School of Business at Dartmouth…
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Casey Klofstad, University of Miami – Vocal Fry in the Workplace
Something as trivial as the sound of one’s voice might prove detrimental in the workplace, especially if you’re a woman. Dr. Casey Klofstad, a political scientist at the University of Miami, profiles vocal fry and the deleterious affect it may have. Casey A. Klofstad holds a Ph.D. in Political Science from Harvard University, and is…
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Sam Maglio, University of Toronto Scarborough – The Effect of Names
Names, specifically how names sound, have great influence over their perception. Sam Maglio, assistant professor of marketing at the University of Toronto Scarborough, is studying this concept to better understand how/why we perceive things as we do. Sam Maglio is an Assistant Professor of Marketing in the Department of Management at the University of Toronto…
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David Henard, NC State University – What Makes a Hit Song?
What do: loss, desire, aspiration, breakup, pain, inspiration, nostalgia, rebellion, jaded, desperation, escapism and confusion have in common? According to a North Carolina State University researcher, these concepts are thematic in a large majority of hit songs. David Henard, Poole Board of Advisors Professor of Business Management & Professor of Marketing at North Carolina State…
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Matt Lapierre, UNC Wilmington – Marketing to Kids
There’s a wide array of kid’s products and videos claiming to be educational. Matt Lapierre, assistant professor of communications at the University of North Carolina Wilmington, examines the effectiveness of marketing in spite of the lack of observable results. Matt Lapierre is an assistant professor of communication studies at the University of North Carolina Wilmington.…
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Peter McGraw, University of Colorado – A Science of Humor
Can we accurate codify why things make us laugh? Dr. Peter McGraw of the University of Colorado Boulder draws on his work with Caleb Warren and The Humor Research Lab (HuRL) to answer the question, “What makes things humorous?” Dr. Peter McGraw is an expert in the interdisciplinary fields of judgment, emotion, and choice. He…