Tag: snapchat
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Hemant Sashittal, St. John Fisher College – Reaching College Students Through Snapchat
Knowing how to use the latest social media platform can be a boon for your brand. Hemant Sashittal, professor of marketing at St. John Fisher College, details how certain brands are using Snapchat to get in touch with a younger audience. Hemant Sashittal currently serves as professor of marketing at the School of Business at…
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Gary Small, UCLA – Teens and Screens
Smart phones are everywhere these days. It seems anywhere you turn, you’ll find someone with their head metaphorically buried in their mobile device. They may be checking their social media profiles, googling something or even looking up directions – but one thing is for sure: they’re not interacting with the people surrounding them. Gary Small,…