Category: Business
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Pankhuri Malhotra, University of Oklahoma – Finding Brand Alliances among Seemingly Unrelated Partners
What are those two doing together? Pankhuri Malhotra, assistant professor of marketing at the University of Oklahoma, applies this question to brands. Dr. Pankhuri is a computational social scientist with an interest in graph-based methods for improving and scaling marketing research. Her current research applies combined methods from marketing, network and data science for mining…
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Na Young Lee, University of Dayton – Checkout Charity Solicitations Can Give Customers Anxiety
Getting asked to donate to charity in the checkout line may not produce good feelings. Na Young Lee, assistant professor of marketing at the University of Dayton, examines why. Na Young Lee is an assistant professor of marketing at the University of Dayton. She received her Ph.D. in marketing from the University of Tennessee, Knoxville…
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Laura Starks, University of Texas at Austin – The Financial Impact of Poor Corporate Climate Performance
Everything is at risk from the effects of climate change. Laura Starks, professor of finance and distinguished university chair at the McCombs School of Business at the University of Texas at Austin, looks into one financial area of concern. Laura T. Starks, Ph.D., is the George Kozmetsky Centennial Distinguished University Chair at the McCombs School of Business, University…
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Sumantra Sarkar, Binghamton University – Employees and Internet Security Policies
Digital security will only get more important in the future. Sumantra Sarkar, associate professor of management at Binghamton University, discusses how to keep your business safe. Sarkar is a behavioral information systems (IS) researcher focusing on IT security, health information technology, organizational processes, agile development, and IT governance. He employs both qualitative and quantitative methodologies…
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Sebastian Hohenberg, University of Munster – Virtual Reality Can Boost Firms’ New Product Development
Virtual reality can be a tough sell for businesses outside the tech bubble. Sebastian Hohenberg, full professor in the school of business & economics at the University of Munster, looks into what might change this. Dr. Sebastian Hohenberg is a marketing strategy researcher who strives to solve essential business problems related to organic growth and…
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Joseph Comprix, Syracuse University – Are Male Analysts More Verbally Aggressive Than Female Analysts in Earnings Conference Calls
We all communicate differently, but how does this effect our work? Joseph Comprix, professor of accounting at Syracuse University, discusses this. Joseph Comprix is a Professor of Accounting at Syracuse University. He has a B.S. from The Ohio State University and a Ph.D. from the University of Illinois at Urbana-Champaign. Professor Comprix previously taught at…
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Deena Burris, University of North Carolina Asheville – Funding Global COVID-19 Vaccines Through Bond Issuances
It’s easy to get a COVID vaccine in the U.S., but how about elsewhere? Deena Burris, associate professor of management at the University of North Carolina Asheville, examines the process who gets access. Dr. Deena Burris is a tenured Associate Professor at the University of North Carolina at Asheville. She received a Ph.D. in International…
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Daniel Laufer, Victoria University – Should CEOs of Multinationals Be Spokespersons During a Global Crisis
Who should speak for a global company during troubled times? Daniel Laufer, associate professor of marketing at Victoria University, says the answer may differ depending on geography. Dr Daniel Laufer, PhD, MBA (The University of Texas at Austin, USA), is an Associate Professor of Marketing at Victoria University of Wellington in New Zealand, and a…
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Theresa Floyd, University of Montana – Retaining Employees By Fostering Social Connections
On University of Montana Week: Retaining employees is now a pivotal part of any business. Theresa Floyd, associate professor of management, examines how to foster the right environment to keep good people. Theresa Floyd earned her Ph.D. from Gatton College of Business and Economics at the University of Kentucky in 2014. She earned her bachelor’s…
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Frederick Becker, York College of Pennsylvania – Attracting Employees to the Restaurant Business after COVID
How do restaurants attract employees after the Great Resignation? Frederick Becker, associate professor in the hospitality management department at York College of Pennsylvania, determines what potential employees are looking for in a work environment. Frederick Becker is an associate professor and Chair of the Hospitality Management Department at York College. He holds degrees from Paul…