Tag: names
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Radu Sporea, University of Surrey – Technological Nomenclature
Every commercial for new electronics is packed with flashy tech terminology meant to entice you into thinking you need this new device. Radu Sporea, professor of engineering at The University of Surrey and The Academic Minute‘s resident technology expert, analyzes the way we talk about technology and electronics. Dr. Radu Sporea is Royal Academy of Engineering Academic…
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Sam Maglio, University of Toronto Scarborough – The Effect of Names
Names, specifically how names sound, have great influence over their perception. Sam Maglio, assistant professor of marketing at the University of Toronto Scarborough, is studying this concept to better understand how/why we perceive things as we do. Sam Maglio is an Assistant Professor of Marketing in the Department of Management at the University of Toronto…