Tag: marketing
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Andrea Luangrath, University of Iowa – Silver Medalists Appear Less Happy Than Bronze Medalists
Would you rather finish second or third in a competition? Andrea Luangrath, associate professor of marketing in the Tippie College of Business at the University of Iowa, says the answer may be surprising for athletes. Andrea Luangrath is an Associate Professor and the Director of Graduate Studies in Marketing in the Tippie College of Business…
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Amit Kumar, University of Texas at Austin – Conceal Less, Reveal More
What secrets are you keeping? Amit Kumar, assistant professor of marketing and psychology at the University of Texas at Austin, says maybe it’s better to conceal less and reveal more. Amit Kumar is currently an Asst. Professor of Marketing and Psychology at the University of Texas at Austin. Prior to joining the McCombs faculty, he…
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Seth Ketron, University of St. Thomas – The Marketing Power of VR
On University of St. Thomas Week: Don’t like what’s going on in the real world? Maybe try a virtual one instead. Seth Ketron, assistant professor of marketing, explores through a marketing lens. Dr. Seth Ketron’s research interests encompass information processing, sensory marketing, virtual/mixed reality, and retailing, and his industry experience has been in corporate and…
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Rebecca Krause-Galoni, University of Iowa – Can Bad Be Good? The Attraction of a Darker Self
How do we view our shadow self without worrying about what it shows us? Rebecca Krause-Galoni, assistant professor of marketing at the University of Iowa, says fiction can play a helpful role. Rebecca Krause-Galoni is an Assistant Professor of Marketing at the Tippie College of Business at the University of Iowa. Her research focuses mainly…
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Niusha Jones, Boise State University – The Secret Recipe for Super Bowl Ads
The Super Bowl is the one time everyone watches the commercials. Niusha Jones, assistant professor of marketing at Boise State University, discusses the qualities behind the ones that become our favorites. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses…
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Chun Zhang, University of Dayton – How a Company Can Reduce Brand Hate
Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor of marketing at the University of Dayton, explores why and what companies can do about it. Chun Zhang is an assistant professor of marketing at the University of Dayton. She holds a Ph.D. from Concordia University. Her research interests…
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Susan Broniarczyk, University of Texas at Austin – Social Sharing Can Lead To a False Sense of Knowledge
Just because someone shares something online, it doesn’t mean they’re educated on it. Susan Broniarczyk, associate dean for research and professor of marketing at the University of Texas at Austin, explores this conundrum in the social sharing economy. Susan M. Broniarczyk is associate dean for research, Susie and John L. Adams Endowed Chair in Business,…
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Jacqueline Rifkin, Cornell University –They’re Everywhere! Symbolically Threatening Groups Seem More Pervasive Than Non-Threatening Groups
Do people exaggerate the presence of certain groups that are seen as threatening? Jacqueline Rifkin, assistant professor of marketing at Cornell University, draws a comparison to nonthreatening groups. Jacqueline Rifkin is an Assistant Professor of Marketing at Cornell University. Jacqueline earned her Ph.D. in Business Administration in the area of marketing at Duke University and…
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Shan Yu, Rensselaer Polytechnic Institute – Are Money-Back Guarantee Programs by IVF Clinics Marketing Gimmicks?
On Rensselaer Polytechnic Institute Week: How do you know if you’re falling for a marketing gimmick? Shan Yu, professor of marketing, has some tips. Dr. Yu’s research interests primarily focus on using empirical models to examine how marketers utilize varied marketing strategies to help consumers make more informed decisions in numerous marketing domains such as…
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Ximena Garcia-Rada, Texas A&M University – Consumers Value Effort Over Ease When Caring for Close Others
Caregiving is never easy. Ximena Garcia-Rada, assistant professor of marketing at Texas A&M University, determines that products to ease the burden aren’t always welcomed. I am an assistant professor of marketing at Mays Business School, Texas A&M University researching consumer behavior and well-being with an emphasis on close, personal relationships. I use a wide range of tools—laboratory…