Tag: x
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Matthew Pittman, University of Tennessee – Twitter, Rebranding and Brand Equity
Twitter’s rebranding as X has not gone well. Matthew Pittman, assistant professor in the Tombras school of advertising and public relations at the University of Tennessee-Knoxville, explores why. Matthew Pittman is an Assistant Professor in the Tombras School of Advertising and Public Relations at The University of Tennessee Knoxville. His research interests revolve around sustainability,…
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Stephen Collins, Kennesaw State University – Presidents, Twitter, and U.S. Soft Power
Words matter, especially in the political sphere. Stephen Collins, professor of government and international affairs at Kennesaw State University, examines this through the lens of social media. Dr. Stephen D. Collins is Professor of Government and International Affairs at Kennesaw State University (Ph.D., Political Science, Johns Hopkins University, 2004). His past publications have examined diplomacy,…