Tag: The Gadfather

Gad Saad, Concordia University – Biological Roots of Consumer Behavior

Mar 26, 2015

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by

Academic Minute

in Business, Marketing, Psychology

We’re all consumers in one way or another. Gad Saad, professor of marketing at Concordia University, taps in to the biological origins of our consumerist nature. Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, Associate Editor of the journals Evolutionary Psychology and Customer…