Tag: persuasion
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Ryan Skinnell, San Jose State University – What Rhetoric Can Teach Us About Donald Trump
Persuasion plays a big part in our elections. Ryan Skinnell, Assistant Professor of Rhetoric and Composition at San Jose State University, looks into how one candidate used a trinket to identify his followers. Dr. Ryan Skinnell received his Ph.D. in rhetoric and composition at Arizona State University in 2011. He primarily studies the history of…
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Lu Zheng, University of Florida – Narrative Advertising
Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. Lu Zheng, Assistant Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, examines one’s psychological transportation in advergaming. Dr. Lu Zheng is an Assistant Professor of Advertising at the University of…