Tag: Colleen Kirk
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Colleen Kirk, New York Institute of Technology – Psychological Ownership and Shopping
How can companies avoid offending shoppers who are psychologically invested in their products? Colleen Kirk, assistant professor of marketing at New York Institute of Technology, examines the territorial behavior shoppers display when a product or place feels special to them. Colleen P. Kirk’s research centers around consumer behavior, especially in the areas of psychological ownership, emotions,…
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This Week on The Academic Minute (2022.11.21)
This Week on The Academic Minute 2022.11.21 Monday, November 21st Joshua Rhee, Ph. D student in Public Health at the University of California, Irvine, discusses why location matters so much to certain communities when it comes to tobacco and cannabis retailers. Tuesday, November 22nd Terri Kurtzberg, professor of management and global business at…
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The Academic Minute for 2019.11.25-11.29
The Academic Minute from 11.25 – 11.29 Monday, November 25th John Duffy – University of Notre Dame Writing and the Public Discourse John Duffy is Professor of English and the O’Malley Director of the University Writing Program at the University of Notre Dame. In his most recent book, Provocations of Virtue: Rhetoric, Ethics, and the…
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Colleen Kirk, New York Institute of Technology – Shopper Psychological Ownership and Territoriality
How can companies avoid offending shoppers who are psychologically invested in their products? Colleen Kirk, assistant professor of marketing at New York Institute of Technology, examines the territorial behavior shoppers display when a product or place feels special to them. Colleen P. Kirk’s research centers around consumer behavior, especially in the areas of psychological ownership, emotions,…
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This Week on The Academic Minute (2019.11.25)
This Week on The Academic Minute 2019.11.25 Monday, November 25th John Duffy of the University of Notre Dame explores why the first year writing course can make important changes in our society. Tuesday, November 26th Mary McNaughton-Cassill of the University of Texas San Antonio delves into the mental health crisis. Wednesday, November 27th Anderson Hagler…
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Colleen Kirk, New York Institute of Technology – Shopper Psychological Ownership and Territoriality
How can companies avoid offending shoppers who are psychologically invested in their products? Colleen Kirk, assistant professor of marketing at New York Institute of Technology, examines the territorial behavior shoppers display when a product or place feels special to them. Colleen P. Kirk’s research centers around consumer behavior, especially in the areas of psychological ownership, emotions,…