Tag: Bottom Dollar Effect

Robin Soster, University of Arkansas – The Bottom Dollar Effect

Oct 2, 2014

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by

Academic Minute

in Economics, Marketing, Psychology

Is the satisfaction of one’s purchase dependent upon the money left after the transaction is complete? Dr. Robin Soster, professor in The Walton College‘s Department of Marketing at The University of Arkansas, discusses the bottom dollar effect. Dr. Robin Soster has three degrees from The University of South Carolina (BS, Management Science & Economics, 1997;…