Category: Marketing
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Amit Kumar, University of Texas at Austin – Conceal Less, Reveal More
What secrets are you keeping? Amit Kumar, assistant professor of marketing and psychology at the University of Texas at Austin, says maybe it’s better to conceal less and reveal more. Amit Kumar is currently an Asst. Professor of Marketing and Psychology at the University of Texas at Austin. Prior to joining the McCombs faculty, he…
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Rebecca Krause-Galoni, University of Iowa – Can Bad Be Good? The Attraction of a Darker Self
How do we view our shadow self without worrying about what it shows us? Rebecca Krause-Galoni, assistant professor of marketing at the University of Iowa, says fiction can play a helpful role. Rebecca Krause-Galoni is an Assistant Professor of Marketing at the Tippie College of Business at the University of Iowa. Her research focuses mainly…
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Niusha Jones, Boise State University – The Secret Recipe for Super Bowl Ads
The Super Bowl is the one time everyone watches the commercials. Niusha Jones, assistant professor of marketing at Boise State University, discusses the qualities behind the ones that become our favorites. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses…
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Chun Zhang, University of Dayton – How a Company Can Reduce Brand Hate
Everyone has a brand they don’t like for one reason or another. Chun Zhang, assistant professor of marketing at the University of Dayton, explores why and what companies can do about it. Chun Zhang is an assistant professor of marketing at the University of Dayton. She holds a Ph.D. from Concordia University. Her research interests…
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Susan Broniarczyk, University of Texas at Austin – Social Sharing Can Lead To a False Sense of Knowledge
Just because someone shares something online, it doesn’t mean they’re educated on it. Susan Broniarczyk, associate dean for research and professor of marketing at the University of Texas at Austin, explores this conundrum in the social sharing economy. Susan M. Broniarczyk is associate dean for research, Susie and John L. Adams Endowed Chair in Business,…
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Jacqueline Rifkin, Cornell University –They’re Everywhere! Symbolically Threatening Groups Seem More Pervasive Than Non-Threatening Groups
Do people exaggerate the presence of certain groups that are seen as threatening? Jacqueline Rifkin, assistant professor of marketing at Cornell University, draws a comparison to nonthreatening groups. Jacqueline Rifkin is an Assistant Professor of Marketing at Cornell University. Jacqueline earned her Ph.D. in Business Administration in the area of marketing at Duke University and…
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Shan Yu, Rensselaer Polytechnic Institute – Are Money-Back Guarantee Programs by IVF Clinics Marketing Gimmicks?
On Rensselaer Polytechnic Institute Week: How do you know if you’re falling for a marketing gimmick? Shan Yu, professor of marketing, has some tips. Dr. Yu’s research interests primarily focus on using empirical models to examine how marketers utilize varied marketing strategies to help consumers make more informed decisions in numerous marketing domains such as…
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Lauren Beitelspacher, Babson College – Changing the Value Proposition through Stories
On Babson College Week: Do you think of a product’s end of life when buying it? Lauren Beitelspacher, assistant professor in the marketing division at Babson College, looks into how people think about the environmental impact of products they buy. Lauren Skinner Beitelspacher (Ph.D., University of Alabama) is an Associate Professor in the Marketing Division…
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Krista Tuomi, American University – Crowdfunding
On American University Week: Need money for a project? Ask the crowd. Krista Tuomi, assistant professor at the school of international service at American University, discusses the pitfalls of relying on crowdfunding for cash. Krista Tuomi is a professor in the International Economic Policy program at the School of International Service, American University. After teaching…
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Mark Bartholomew, University at Buffalo – Free Speech and Advertising
Advertisements are more pervasive than ever. Mark Bartholomew, professor of law at the University at Buffalo School of Law, discusses advertisements and the First Amendment. Mark Bartholomew, professor of law at the University at Buffalo School of Law, writes and teaches in the areas of intellectual property and law and technology, with an emphasis on…