Tag: university of munster
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Sebastian Hohenberg, University of Munster – Virtual Reality Can Boost Firms’ New Product Development
Virtual reality can be a tough sell for businesses outside the tech bubble. Sebastian Hohenberg, full professor in the school of business & economics at the University of Munster, looks into what might change this. Dr. Sebastian Hohenberg is a marketing strategy researcher who strives to solve essential business problems related to organic growth and…