Tag: rensselaer polytechnic institute week
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Shan Yu, Rensselaer Polytechnic Institute – Are Money-Back Guarantee Programs by IVF Clinics Marketing Gimmicks?
On Rensselaer Polytechnic Institute Week: How do you know if you’re falling for a marketing gimmick? Shan Yu, professor of marketing, has some tips. Dr. Yu’s research interests primarily focus on using empirical models to examine how marketers utilize varied marketing strategies to help consumers make more informed decisions in numerous marketing domains such as…
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Susan Smith, Rensselaer Polytechnic Institute – Informed Consent of University Student Athletes
On Rensselaer Polytechnic Institute Week: Consent and privacy are leading societal issues. Susan Smith, lecturer of Cognitive Science in the School of Humanities, Arts and Social Sciences, explores them in the context of sports. Susan Smith is a philosopher who works in bioethics, research ethics, and the philosophy of race. Her current research explores the…
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Robert Karlicek, Rensselaer Polytechnic Institute – Light Sculpting
On Rensselaer Polytechnic Institute Week: Indoor lighting is a place we can make improvements. Robert Karlicek, Professor and Director of the Center for Lighting Enabled Systems & Applications, describes one example. Robert F. Karlicek, Jr. is a leading expert in the LED industry. Prior to joining RPI, he spent over 30 years in industrial research…