Tag: publicity

Andrew Ching, University of Toronto – Publicity and Paid Advertisements

Jul 27, 2016

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by

Academic Minute

in Business, Marketing

Does publicity add to or subtract from paid promotional materials? Andrew Ching, associate professor of marketing at the University of Toronto’s Rotman School of Management, examines whether something needs to be said twice if someone else has already said it for you. Andrew Ching is Associate Professor of Marketing at Rotman. He is a winner…