Tag: narrative advertising

Lu Zheng, University of Florida – Narrative Advertising

Apr 20, 2016

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by

Academic Minute

in Marketing, Technology

Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. Lu Zheng, Assistant Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, examines one’s psychological transportation in advergaming. Dr. Lu Zheng is an Assistant Professor of Advertising at the University of…