Tag: michael pittman

Matthew Pittman, University of Tennessee – Twitter, Rebranding and Brand Equity

Nov 10, 2023

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by

Academic Minute

in Social Media, Technology

Twitter’s rebranding as X has not gone well. Matthew Pittman, assistant professor in the Tombras school of advertising and public relations at the University of Tennessee-Knoxville, explores why. Matthew Pittman is an Assistant Professor in the Tombras School of Advertising and Public Relations at The University of Tennessee Knoxville. His research interests revolve around sustainability,…