Tag: Lu Zheng

  • The Academic Minute for 2016.4.18-4.22

    The Academic Minute for 2016.4.18-4.22

    Academic Minute from 4.18 – 4.22 Monday, April 18 Krista Jenkins – Farileigh Dickinson University Political Differences Between Mothers and Daughters Krista Jenkins (PhD, Rutgers University) is Director of PublicMind and associate professor of political science. She specializes in youth politics and the politics of gender and is the co-author of several books, includingA New…

  • Lu Zheng, University of Florida – Narrative Advertising

    Lu Zheng, University of Florida – Narrative Advertising

    Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. Lu Zheng, Assistant Professor in the Department of Advertising, College of Journalism and Communications at the University of Florida, examines one’s psychological transportation in advergaming. Dr. Lu Zheng is an Assistant Professor of Advertising at the University of…

  • This Week on The Academic Minute (2016.4.18)

    This Week on The Academic Minute (2016.4.18)

    This Week on The Academic Minute 2016.4.18 Monday, April 18 Krista Jenkins of Fairleigh Dickinson University discusses political differences between mothers and daughters this election season. Tuesday, April 19 Jon Hawkings of the University of Bristol details the melting of Greenland’s ice sheet. Wednesday, April 20 Lu Zheng of the University of Florida delves into…