The Academic Minute

Tag: ximena garcia-rada

  • The Academic Minute for 2021.08.23-2021.08.27

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      The Academic Minute from 08.23 – 08.27 Monday, August 23rd Ximena Garcia-Rada – Texas A&M University Consumers Value Effort over Ease When Caring for Closer Others I am an assistant professor of marketing at Mays Business School, Texas A&M University researching consumer behavior and well-being with an emphasis on close, personal relationships. ​I use a wide range…

  • Ximena Garcia-Rada, Texas A&M University – Consumers Value Effort Over Ease When Caring for Close Others

    Ximena Garcia-Rada, Texas A&M University – Consumers Value Effort Over Ease When Caring for Close Others

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    Caregiving is never easy. Ximena Garcia-Rada, assistant professor of marketing at Texas A&M University, determines that products to ease the burden aren’t always welcomed. I am an assistant professor of marketing at Mays Business School, Texas A&M University researching consumer behavior and well-being with an emphasis on close, personal relationships. ​I use a wide range of tools—laboratory…

  • This Week on The Academic Minute (2021.08.23)

    This Week on The Academic Minute (2021.08.23)

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    This Week on The Academic Minute 2021.08.23   Monday, August 23rd Ximena Garcia-Rada, assistant professor of marketing at Texas A&M University, determines that products to ease the burden of caregiving aren’t always welcomed. Tuesday, August 24th Ann Duncan, associate professor of American studies at religion at Goucher College, determines that non-religious people might still have…