Tag: slang
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Bryce Pyrah, University of Iowa – Slang Doesn’t Always Slap With Consumers
On this Student Spotlight during Tippie College of Business at the University of Iowa Week: Should companies use slang on social media? Probably not. Bryce Pyrah, PhD student in marketing, explains why. Bryce Pyrah is a PhD student in marketing at the University of Iowa’s Tippie College of Business, University of Iowa. His research focuses…