Tag: pankhuri malhotra
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The Academic Minute for 2023.02.20-2023.02.24
The Academic Minute from 2.20 – 2.24 Monday Pankhuri Malhotra – University of Oklahoma Finding Brand Alliances Among Seemingly Unlikely Partners Dr. Pankhuri is a computational social scientist with an interest in graph-based methods for improving and scaling marketing research. Her current research applies combined methods from marketing, network and data science for mining user…
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Pankhuri Malhotra, University of Oklahoma – Finding Brand Alliances among Seemingly Unrelated Partners
What are those two doing together? Pankhuri Malhotra, assistant professor of marketing at the University of Oklahoma, applies this question to brands. Dr. Pankhuri is a computational social scientist with an interest in graph-based methods for improving and scaling marketing research. Her current research applies combined methods from marketing, network and data science for mining…
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This Week on The Academic Minute (2023.02.20)
This Week on The Academic Minute 2023.02.20 Monday Pankhuri Malhotra, assistant professor of marketing at the University of Oklahoma, looks at how brand can find success by partnering with a disparate partner. Tuesday Barbara Combs, professor of sociology and chair of the department of sociology and criminal justice at Kennesaw State University, looks…