Tag: gaurav jain
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Gaurav Jain, Rensselaer Polytechnic Institute – How Cognitive Biases Influence Consumer Choices
On Rensselaer Polytechnic Institute Week: What happens subconsciously when we shop? Gaurav Jain, assistant professor of marketing, takes a look at how we make decisions. Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Prior to earning…