The Academic Minute

Tag: brand fans

  • Amber Hutchins, Kennesaw State University – Brand Fans

    Amber Hutchins, Kennesaw State University – Brand Fans

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    On Kennesaw State University Week: Are people “fans” of certain brands? Amber Hutchins, associate professor of digital and new technologies, discusses this new ground and how companies are reacting. Amber Hutchins, Ph.D., is the Assistant Director for Digital and New Technologies Education and Associate Professor of Communication. She teaches a variety of graduate and undergraduate…