Mary Steffel featured on The Best of Our Knowledge
As always, host Bob Barrett selects an Academic Minute to air during The Best of Our Knowledge.
Each week this program examines some of the issues unique to college campuses, looks at the latest research, and invites commentary from experts and administrators from all levels of education.
For this week‘s edition (#1361), Bob has selected Mary Steffel‘s segment. An assistant professor of marketing at Northeastern University, Dr. Steffel’s segment examines when people pass the buck during decision making.
Professor Steffel’s research is at the interface of consumer behavior, social psychology, and judgment and decision making. She employs experimental research methods to examine when consumers call upon others to help them make decisions, identify the barriers to accurately gauging others’ preferences and effectively choosing on their behalf, and determine how these barriers can be overcome. Her work has appeared in journals such as the Journal of Consumer Research, Journal of Personality and Social Psychology, Medical Decision Making, and Health Psychology. She teaches Consumer Behavior at the masters and undergraduate levels.