As always, host Bob Barrett selects an Academic Minute to air during The Best of Our Knowledge.
Each week this program examines some of the issues unique to college campuses, looks at the latest research, and invites commentary from experts and administrators from all levels of education.
For this week‘s edition (#1396), Bob has selected Deborah Y. Cohn’s segment on bad gift giving. Dr. Cohn, associate professor of marketing at the New York Institute of Technology, breaks down why someone would give without an aim to please the recipient.
Deborah Y. Cohn’s research topics include diffusion of innovation theory, green marketing strategy, consumer perceptions, and consumer gift giving. Her research employs a variety of qualitative methods, most notably the new method of netnography. She has published in the Journal of Business Research, International Journal of Business Research, and International Journal of Internet Marketing and Advertising, among others. In addition, she acts as a reviewer for the prestigious Journal of Business Research.
