Tag: information systems
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Siddharth Bhattacharya, George Mason University – How Can Advertisers Win Attention?
How can advertisers win attention? Siddharth Bhattacharya, assistant professor in the information systems and operations management area at the Costello College of Business at George Mason University, takes an in-depth look to find out. Siddharth Bhattacharya is an assistant professor in the Information Systems and Operations Management Area at the Costello College of Business, George…