Category: Advertising
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Jaclyn Tanenbaum, Florida International University – This Academic Minute Isn’t For Everyone
On Florida International University Week: Ads want you to believe their product is for you, but what if they told you the opposite? Jaclyn Tanenbaum, faculty director at the Master of Science in Marketing program and associate teaching professor, examines what happens. Jaclyn Tanenbaum earned her Bachelor of Science in Business and a Master of…
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Siddharth Bhattacharya, George Mason University – How Can Advertisers Win Attention?
How can advertisers win attention? Siddharth Bhattacharya, assistant professor in the information systems and operations management area at the Costello College of Business at George Mason University, takes an in-depth look to find out. Siddharth Bhattacharya is an assistant professor in the Information Systems and Operations Management Area at the Costello College of Business, George…