Kaitlin Woolley, Cornell University – Information Avoidance

When making a decision, do you follow your heart, or your head? Kaitlin Woolley, assistant professor of marketing at the SC Johnson College of Business at Cornell University, looks into how information avoidance can influence how you make your decisions. Professor Woolley studies consumer motivation and goal pursuit, with a focus on understanding what consumers … Continue reading Kaitlin Woolley, Cornell University – Information Avoidance